brand, innovation & strategy
The life science community
Xtalks
I joined Xtalks in 2023 as a medical school-educated professional and science communicator.
Less than two years later, I was leading the company's brand and innovation strategy, working across brand, product, communications, and executive initiatives.
Today, I partner with the leadership team to help shape how the company grows, evolves, and serves the global life sciences community.
I'm proud to have led the company's first comprehensive rebrand, repositioning Xtalks from its primary focus as a B2B webinar provider to Xtalks—The Life Science Community™, a new strategic identity that informed the company's messaging, visual language, campaigns, and long-term brand architecture.
Beyond brand, I also continue to develop new audience-facing initiatives and commercial products that expand both the company's community strategy and its offerings to our clients.